Case Study
Fine Jewellery

Global Head of Marketing

Jewwllwery

The Client:

One of the oldest fine jewellery houses in the world with an extensive portfolio of stores and wholesale partners globally.

The Brief:

Digital and marketing functions are becoming increasingly important in the fine jewellery industry and brands seek to invest heavily in this area. The company wanted to devote a large portion of their hiring budget to implement a new Marketing & Digital team. The brief was to find forward-thinking digital and marketing innovators who could move this 200-year-old brand into the 21st Century. They required a Global Head of Marketing and a further six team members who would oversee retail, wholesale and digital marketing.

The Search:

The task was to find a senior Marketer who had experience working for a large corporate company so that they could implement structure. But they should also have worked for an SME and be able to bring entrepreneurial flair. They would be required to join a small team with little support yet build a world-class marketing and digital function. The challenge we faced was finding a candidate who had exposure to both corporate and small enterprise worlds and with a background in fine jewellery.

The initial search was deep, focusing on the fine jewellery industry and candidates were introduced from this sector. However, another profile caught the attention of our client. We had added a candidate to the shortlist who, although not from a jewellery background, in our view shared the same values and had the expertise to handle such a broad specification.

The Placement:

This candidate’s unparalleled knowledge of the luxury marketing and digital sector, combined with their ability to work at both corporate and entrepreneurial level, meant they were a perfect fit for the role. Their enthusiasm to join the fine jewellery industry was enough to convince the client and secure them the position. This person has since built a team and made a positive impact on revenue growth.