A globally distributed European footwear brand with sales in excess of €1bn a year.
The brief was to find a Director of Ecommerce to create a successful omni-channel business incorporating retail, wholesale and online.
An early priority was to migrate all systems and processes in-house from a third-party organisation which had been based in a different country from our client’s head office. The Director of Ecommerce would be closely involved in defining a three-year ecommerce and digital strategy whilst creating and implementing action plans to build the audience and increase the turnover of ecommerce activities and revenues.
This person would also be responsible for collaborating with internal stakeholders and cross-functional partners to manage all aspects of the ecommerce business, including planning, content strategy and development, promotional campaigns, CRM, Social Media, traffic analysis, online marketing, website design, customer service, web and data analytics and web technologies.
We conducted a full European search with an emphasis on the UK, Scandinavia and Western Europe. The client wanted to see candidates who not only had extensive experience in ecommerce and digital, but also had a proven track record of building an ecommerce team and successfully driving an ecommerce and digital strategy from implementation to significant growth. Interviews took place in London, Paris, Switzerland, Denmark and Sweden.
Three finalists were identified: one working for a direct competitor who would therefore be a natural fit; one who had extensive and very relevant omni-channel experience, and finally the candidate who was offered: someone who had a proven track record of developing an ecommerce business for another competitor, managing digital transformation and integrating omni-channel strategies.