THE POWER OF ART IN THE LUXURY MARKET
This year’s London Luxury Quarter Summer Conference, held at BAFTA, Piccadilly, on 5th July, saw an esteemed panel discussing one of the big questions of the day: will Mayfair and St. James’s remain one of the world’s most prominent destinations across so many forms of Art?
With art sales reaching more than £9bn a year, the conference explored the unique offer within LLQ, comprising public and private art galleries and renowned auction houses that continue to attract UHNW individuals to the area. A commitment to support emerging artists was shouted out from all corners of the room, along with initiatives to reach out to younger, but equally discerning purchasers of art who might be just be starting out in building their own collections.
Following a welcome from Mark Henderson, Chairman of London Luxury Quarter, a fascinating key note address was given by Victoria Siddall, Director of Frieze London. It was perhaps revealing to hear that Frieze’s visitors spent a total of £75m in hotels, shops and restaurants during last October’s event illustrating how the traffic of art lovers is one of the powerhouses of London’s luxury economy.
We then heard Melanie Grant of The Economist 1843 Magazine in conversation with Eliza Bonham Carter, Curator and Head of Royal Academy Schools. The institution, unique in its curriculum, is a real spring-board for artists seeking to develop their own techniques. The school accepts as few as 17 students a year!
The conference ended with a vibrant panel discussion chaired by Melanie Grant with Dave Shaw, Chairman of the Pollen Estate, Olga Polizzi, Director of Design and Deputy Chairman of Rocco Forte Hotels, Johnny Messum, owner of Messums Wiltshire, and Mary Findlay, International Curator of Art, Culture & Sports at Deutsche Bank AG.
The debate fired up many exciting considerations resonating around an alert and captive audience….
and concluded on a high note: “One thing is sure: that London’s Art scene, in Mayfair, St. James, and beyond is in very good hands!”
Goodbye for now- Just rushing to Frieze’s Sculpture exhibition in Regents Park http://www.luxurylondon.co.uk/article/july-exhibitions-2017-frieze-sculptures
Pictured are (left to right) Victoria Siddall, Olga Polizzi, Mary Findlay, Mark Henderson, Melanie Grant, Johnny Messum, Eliza Bonham Carter and Dave Shaw.